Terms of service
The rules for using this site, and the terms that sit behind our client engagements.
Last updated 1 July 2026
Acceptance
By using this website you accept these terms. If you do not accept them, please stop using the site. Client engagements are governed by a separate signed agreement; where that agreement and these terms conflict, the signed agreement wins.
Using this site
You may read, print and share the content here for personal or internal business use. You may not republish substantial portions of it commercially, present it as your own, or use it to train systems for commercial resale without written permission. Quoting with attribution and a link is welcome and does not require permission.
Client engagements
Work begins on a signed statement of work setting out scope, deliverables, timeline and price. Anything outside that scope is quoted separately before it starts — we do not add charges retrospectively.
Revisions
Every plan includes unlimited revisions. We ask that structural feedback (order, argument, length, what stays and goes) comes at the first-draft stage and cosmetic feedback later. Structural changes requested after final sign-off are treated as new work and quoted accordingly.
Ownership of work
On final payment, all rights in the delivered work transfer to you: copy, video, source files and project files. Until final payment, we retain ownership. We keep the right to display finished work in our portfolio and case studies; if you would rather we did not, tell us and we will not.
Where work incorporates licensed third-party material — stock footage, music, typefaces — the licence terms of that material continue to apply and are passed through to you.
Confidentiality
We treat everything you share as confidential and share it internally only with the people working on your account. We will sign your NDA if you have one; if you do not, our standard confidentiality terms apply automatically.
Payment
Project work is invoiced fifty per cent at the start and fifty per cent on delivery. Retainers are invoiced monthly in advance. Invoices are payable within fourteen days. Late payment beyond thirty days may pause work, and we will always warn you before that happens.
Cancellation
Retainers require thirty days' written notice and may be paused for up to two months in any twelve without penalty. Project work cancelled after commencement is invoiced for work completed to date.
Liability
We deliver work with reasonable skill and care. We do not guarantee specific commercial outcomes such as rankings, traffic volumes or revenue, because these depend on factors outside our control. Our total liability under any engagement is limited to the fees paid under that engagement. Nothing here limits liability for death, personal injury or fraud.
Governing law
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.